BERKLEY

​

Catching fish is a science. Anglers have to be ready for any environment and any conditions, which means stocking their tackle box with the best gear for every scenario. Berkley's wide range of products helps anglers handle all kinds of freshwater and saltwater scenarios.

​

Berkley needed a brand awareness campaign that didn't simply group all of its products together. This print series helped bolster the brand reputation while differentiating the key line and bait products within the lineup. 

​