TRAVEL CHANNEL​

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The network wanted a fresh brand campaign to coincide with the launch of new programs plus new seasons for classic shows starring Anthony Bourdain and Samantha Brown. 

 

We capitalized on the idea of the travel bug to tease the different show themes and stars' personalities.

 

Complete with "Catch It" tagline, the campaign combined fun, albeit fictional, context for each host's personality while enticing viewers to vicariously enjoy the symptoms.

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{Unfortunately, but unsurprisingly, Bridget's Sexiest Beaches lasted one season,)