CONSERVATION INITIATIVE BRANDING​
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The University of Florida Institute of Food and Agricultural Sciences needed help creating a conservation movement to reduce barotrauma deaths in deep-water reef fish.
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Tasked with a name, tagline, and full branding suite, my team created a platform that turned anglers into advocates. Two years post-launch, it has distributed gear to 28,706 anglers resulting in a 74% increase in use of descending devices. ​